Google Cracks Down on Non-mobile Friendly Websites
Tuesday 24th March 2015 at 2:23pm by Bradley D
According to a recent Google blog post, the search giant is currently working on a major algorithm change that will revolutionise the way mobile friendliness is determined.
The blog posts states that from April 21st 2015 the mobile friendliness of your site will be used to determine your ranking in relevant searches. Previously Google had already used an algorithm that simply made it easier for mobile users to find a site that was optimised for their device but now the new algorithm will penalise sites that aren’t optimised for mobile use. There are many popular websites that aren’t mobile optimised that are likely to be affected by this new algorithm and the recent announcement was no doubt a contributing factor to the redesign of the BBC News website.
All of our websites are developed using a responsive framework, so we don’t have to do any extra work to satisfy Google but if your website isn’t mobile optimised you should get that rectified as soon as possible because you could see your ranking drop on Google. Check out our post about responsive design from last week.
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