"Merry Christmas" & "Happy Holidays"
Friday 13th December 2013 at 10:27am by Richard Davey
Despite some organisations and public bodies going overboard with politically correct festive restrictions this Christmas, the Wall Street journal suggests that “Merry Christmas” still reigns in popularity as a season’s greeting over “Happy Holidays”
Conversion Voodoo did an interesting test a few years ago on the subject lines and open rates of festive emails. The results show a large difference, with the simple "Merry Christmas" reigning supreme over "Happy Holidays" or a combination of both.
Net-Results give a strictly opposing view when including such text in an email subject line and state that rather than any of the above, you should avoid any use of generic festive greetings in the subject of your emails.
Nonetheless, Conversion Voodoo's results show that it is still posible to achive high conersions with a themed email subject line, but it is worth noting that this would be highly dependant on the context of the email, your customer base, their history with you, and the contents of the email that you're sending.
So however you choose to celebrate the holiday, we wish you a "Merry Christmas", "Happy Holiday", "Jolly Winerval" or simply a "Joyous Wednesday" this 25th of December!
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