2 Seconds to Sell Your Site
Saturday 13th April 2013 at 11:37pm by Richard Davey
A study conducted in 2011 concluded that 47% of consumers expect a web page to load in 2 seconds or less (KISSmetrics, 2011). The actual time is disputed but is estimated at between 2 and 10 seconds. Even when 10 seconds, anyone would agree that this is not long to sell your site to prospective customers!
Lots of factors can affect this time, from page loading times, the layout of content, colours used on the page, and even the purpose of the page and its audience. Visitors looking for informtion are more willing to stay on a page longer to look for it than a visitor being presented with an unexpected sales pitch.
The most important thing to remember is to make sure to give the user the content that they are looking for, and place it in a prominent place on your page. If the user is on a mobile device, and the page has not been optimised for mobile users, the content can take longer to find and may result in the visitor leaving. Unique and relevant content on a page also helps your positioning in search engines. Consider using a proven templated technique such as shown on KISSmetrics.
Also consider using free online tools such as Content Experiments (previously Google Website Optimizer) within Google Analytics. This allows you to run A/B Testing 'experiments' to test page changes before you make them officially live, in order to increase conversions (sale completions, form completions, etc.) using proven techniques.
Make sure to go over your website using different entry points and different devices, and think about how you might perceive your site as a new visitor looking for information. If you need help testing your site or would like further information, simply get in touch.
Monday 29th June 2015 - We are pleased to announce the new Harbron Recruit website is now live! Harbron Recruit got in touch with us recently, as they wanted their Wordpress site moving to a bespoke platform and also wanted to extend their site with custom functionality.
Tuesday 28th April 2015 - Just as your screens and internet connections leap into the future, so should your website!
Thursday 23rd April 2015 - Google has now released it’s new mobile search algorithm and has released a handy tool to help you check your website.
Wednesday 15th April 2015 - Sometimes you find that your web browser just doesn’t have that certain feature that you want. Extensions and plugins have come to the rescue, but are the extensions or plugins you have installing from a trusted source?
Friday 10th April 2015 - Quite often when we need to write a large amount of code to complete a particular task we’ll first look to see if someone has already written an open source library which we can use instead of spending hours or days writing something that will do that same thing.