"Merry Christmas" & "Happy Holidays"
Friday 13th December 2013 at 10:27am by Richard Davey
Despite some organisations and public bodies going overboard with politically correct festive restrictions this Christmas, the Wall Street journal suggests that “Merry Christmas” still reigns in popularity as a season’s greeting over “Happy Holidays”
Conversion Voodoo did an interesting test a few years ago on the subject lines and open rates of festive emails. The results show a large difference, with the simple "Merry Christmas" reigning supreme over "Happy Holidays" or a combination of both.
Net-Results give a strictly opposing view when including such text in an email subject line and state that rather than any of the above, you should avoid any use of generic festive greetings in the subject of your emails.
Nonetheless, Conversion Voodoo's results show that it is still posible to achive high conersions with a themed email subject line, but it is worth noting that this would be highly dependant on the context of the email, your customer base, their history with you, and the contents of the email that you're sending.
So however you choose to celebrate the holiday, we wish you a "Merry Christmas", "Happy Holiday", "Jolly Winerval" or simply a "Joyous Wednesday" this 25th of December!
Monday 29th June 2015 - We are pleased to announce the new Harbron Recruit website is now live! Harbron Recruit got in touch with us recently, as they wanted their Wordpress site moving to a bespoke platform and also wanted to extend their site with custom functionality.
Tuesday 28th April 2015 - Just as your screens and internet connections leap into the future, so should your website!
Thursday 23rd April 2015 - Google has now released it’s new mobile search algorithm and has released a handy tool to help you check your website.
Wednesday 15th April 2015 - Sometimes you find that your web browser just doesn’t have that certain feature that you want. Extensions and plugins have come to the rescue, but are the extensions or plugins you have installing from a trusted source?
Friday 10th April 2015 - Quite often when we need to write a large amount of code to complete a particular task we’ll first look to see if someone has already written an open source library which we can use instead of spending hours or days writing something that will do that same thing.