Google Cracks Down on Non-mobile Friendly Websites

Tuesday 24th March 2015 at 2:23pm by Bradley D

According to a recent Google blog post, the search giant is currently working on a major algorithm change that will revolutionise the way mobile friendliness is determined.

The blog posts states that from April 21st 2015 the mobile friendliness of your site will be used to determine your ranking in relevant searches. Previously Google had already used an algorithm that simply made it easier for mobile users to find a site that was optimised for their device but now the new algorithm will penalise sites that aren’t optimised for mobile use. There are many popular websites that aren’t mobile optimised that are likely to be affected by this new algorithm and the recent announcement was no doubt a contributing factor to the redesign of the BBC News website.

All of our websites are developed using a responsive framework, so we don’t have to do any extra work to satisfy Google but if your website isn’t mobile optimised you should get that rectified as soon as possible because you could see your ranking drop on Google. Check out our post about responsive design from last week.


More News

Monday 29th June 2015 - We are pleased to announce the new Harbron Recruit website is now live! Harbron Recruit got in touch with us recently, as they wanted their Wordpress site moving to a bespoke platform and also wanted to extend their site with custom functionality.

Tuesday 28th April 2015 - Just as your screens and internet connections leap into the future, so should your website!

Thursday 23rd April 2015 - Google has now released it’s new mobile search algorithm and has released a handy tool to help you check your website.

Wednesday 15th April 2015 - Sometimes you find that your web browser just doesn’t have that certain feature that you want. Extensions and plugins have come to the rescue, but are the extensions or plugins you have installing from a trusted source?

Friday 10th April 2015 - Quite often when we need to write a large amount of code to complete a particular task we’ll first look to see if someone has already written an open source library which we can use instead of spending hours or days writing something that will do that same thing.

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